Every Thursday, 07:00 CET
About 1,200 words on building software without a growth team — what we changed, what it cost, and the numbers underneath it. No sponsored sections, ever, and nothing in a week that had nothing worth saying.
No welcome sequence, no upsell. Just Thursday.
The archive
We shipped an export button nobody asked for. It removed 40% of a support queue, and the queue was the actual product problem.
Read it→Quarterly roadmaps are a promise made by the people with the least information to the people with the most authority. Here's what we do instead.
Read it→The unglamorous case for Postgres and nothing else, with the three moments we nearly gave up and what we did instead.
Read it→Two years of quoting by email, what it taught us about who actually buys, and the exact moment we stopped.
Read it→Everything written about on-call assumes a team of twelve. Here is what worked when there were two of us and a phone.
Read it→We removed every third-party script for a quarter. Revenue did not move; three arguments we kept having disappeared.
Read it→184 issues since 2021. Every one is still online, and subscribers get the full archive link in the first email.
Readers
The only newsletter I read the week it arrives. Everything else goes in a folder I open in December.
It is written by someone who is clearly still doing the work, which is rarer than it should be in this genre.
I have forwarded 'Against the roadmap' to four different VPs. Two of them changed something.
Questions
Every Thursday at 07:00 CET, and I have missed four in five years. If a week has nothing worth 1,200 words you get nothing, not filler.
No, and it never will be. If I ever write about a tool it is because we pay for it.
One click at the bottom of every email, no confirmation page and no 'are you sure'. Your address is never shared or sold, and I delete bounced addresses rather than retrying them for a year.
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