Live · Thursday 10 September · 17:00 CET
Sixty minutes taking real pricing apart: what each product charges, why, what changed when they moved the number, and the tier mistake almost everyone makes. Bring yours and it might be one of the four.
60 minutes + 20 min Q&A · Hosted by Marisol Duarte · Replay included
Thursday 10 September · 17:00 CET · 60 minutes + 20 min Q&A. Free, and the replay comes either way.
One email with the link, one reminder an hour before, nothing else. Unsubscribe in one click.
Thursday 10 September
Can't make it live? Register anyway — the replay goes out Friday.
Doors open in
What you'll leave with
Four real products, their actual price history, and the reasoning behind each change — including the two that went the wrong way.
The most common structural mistake in three-tier pricing, and the fifteen-minute fix that usually adds a third to revenue per visitor.
Regional pricing, payment plans and discount codes: which ones protect the price and which ones quietly train people to wait.
Who's running it
Pricing lead at two SaaS companies, now independent. I have set the price on twenty-odd products and got it wrong on at least six, which is where most of this hour comes from.
Questions
Yes, and there is no pitch at the end beyond one slide about what I do. The session earns its keep by being useful — that is the whole marketing strategy.
Everyone who registers gets the recording on Friday, whether they attended or not. It stays up for two weeks.
Yes — put it in the third field when you register. I pick four the day before, and I always say beforehand if yours is one of them.
Free · 60 minutes + 20 min Q&A · replay on Friday whether you make it or not.
One link, one reminder. Unsubscribe in one click.